The Potsdamer Platz is Berlin’s most significant square. Like no other, it stands for glamour, entertainment and internationality. The new website has to make all of this tangible while also reflecting the emotionality of the place. As the square’s central contact on the internet, the service concept is of paramount importance: shops, restaurants and sights can be easily and quickly found on an interactive map and are presented optimally on different terminal devices.
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The responsive state-of-the-art design presents all important business areas of the Potsdamer Platz in an ideal way: shopping, events, tourism, history, catering and real estate. The intuitive navigation and an emotional imagery ensure an overall positive user experience.
The Berlin Social Wall
Walls can either separate or connect. After its decade-long slumber in the no-man’s-land of the border zone, Potsdamer Platz has become the undisputed centre of the city again and a strong symbol of the integration of the once two halves.
The Social Wall with the integration of social media channels such as Twitter, Facebook, Google+, YouTube and Instagram makes not only the Potsdamer Platz but also its web appearance a place of encounter and dialogue.