Competencies

FUERSTVONMARTIN plans and optimizes state-of-the-art websites and portals. We ensure a continuously user-friendly web standard, modern design and the consistent adherence to the most important SEO rules.

On the basis of a thorough analysis of your website, we develop the optimal content and navigation structure for your internet presence and integrate your already existing data into this new structure. On request we can arrange for cost-efficient hosting of your online presence.

The core objectives are to increase the intensity of use and reach of your website, to improve customer loyalty and sales potential and to facilitate individual communication for selected target groups. As a result we sharpen the unique selling points and features of your offers on the internet.

Inbound Marketing aims to attract, engage and delight potential customers with relevant content. After making the first step and engaging your interested parties, they ideally contact you themselves and become leads. The right, relevance-centered follow-up communication can then convert these Leads to real customers.

Formats such as blogposts, whitepapers, e-books, webinars and personal contact can all be a part of your inbound marketing strategy. All of this content is aimed at the most important goal: attracting the right audience.

As a certified agency-partner of HubSpot, we are the ideal partners for developing and implementing a suitable inbound marketing strategy for you and your business.

Exciting, entertaining, valid: The FUERSTVONMARTIN Unit “Content” is competent, quick and flexible in producing search engine optimized text and images that are perfectly tailored to the target demographic. This is how FUERSTVONMARTIN creates the perfect advertising environment for our clients. 

Consistent search engine optimization (SEO) of all content achieves a sustainable increase in rankings on Google and other search engines via top keywords and long-tail keywords. This leads to an increase in Unique Visitors (UVs) and Page Impressions (PIs).

FUERSTVONMARTIN covers the whole spectrum of services: from complete portal management (AOL) to the creation of specials/extras on certain topic areas (Bild.de, Stern.de, Gala.de) to delivering content for print magazines (DB mobil).

FUERSTVONMARTIN takes on the planning, set-up and support for company profiles on the most important social media channels such as Twitter and Facebook. This includes monitoring and analyzing all measures and conducting advertising campaigns on all channels.

With their social media pros, FUERSTVONMARTIN also support their clients in Employer Branding and recruiting on B2B-portals like LinkedIn and Xing. Furthermore, the innovative agency was a pioneer in influencer marketing with its ambassador concept:

Brand ambassadors practice reputation management in external forums and communities or accompany the launch of new products. At the end of a successful social media campaign, a brand community with old and new friends of a brand has often developed.

We increasingly use and see the Internet on mobile devices. FUERSTVONMARTIN makes your website mobile: We optimize your site so that you always look good on every device – regardless of how large the screen is or which operating system is running it.

Our team takes care that all text is easily readable and that your photos and graphics automatically adjust to the screen size. In addition, we reduce the data volume so that it’s just as fun to visit from mobile devices. Everything for you to make a big impression even on the smallest screen!

On request, FUERSTVONMARTIN can develop a mobile app for you. This makes your brand instantly present on smartphones and tablets and users can access your content and offers without any detours. It doesn’t make a difference whether it's an app for Apple or Android operating systems.

You have innovative ideas, attractive products and an established brand – FUERSTVONMARTIN helps you demonstrate your strengths even better online. Together, we develop a concept for you to position yourself on the internet and build sustainable success.

Our work for you starts with an analysis of the market, your competitors and the target demographic for your online activities. Taking the existing means and resources into account, FUERSTVONMARTIN develops a strategy which is tailor-made to your needs and proposes a package of measures.

FUERSTVONMARTIN has had decades of experience in working for online services such as AOL and Bild.de. We can position a brand on the internet, optimize your website for search engines and generate more attention for your website through social media.