Project Objectives

The objective was to continuously develop and establish the premium range on the market. In addition to customer loyalty and the communication of information, the focus of the project was also to advance the brick-and-mortar-trade by means of an attractive presentation of the retailer.

Exclusive Show-Room for Products

FirstClass is not understood as a brand concept, it is a product range concept. FirstClass offers high quality brand products from the areas high end hi-fi, home cinema, multi-room-systems and digital homeservers to demanding customers. The portal is therefore an exclusive product range show-room.

All paths lead to the retailer

To strengthen brick-and-mortar-trade, the internet range leads the customer directly to the desired retailer, who provides his services on FirstClass.
FUERSTVONMARTIN will take care of and develop the content on the new portal.